Today marks another incredible milestone for Prep and Reflect—our second anniversary! What started as a dream to create meaningful journals and planners has now grown into something I could have never fully imagined. Two years in, our mission remains the same: to design products that inspire intentional living, reflection, and organization. But this past year has also been one of expansion, resilience, and so much learning.
Reflecting on a Year of Growth
Over the past 12 months, we’ve continued to listen closely to what you, our community, have been asking for. From expanding our collections to introducing new designs, each product has been made with your feedback and needs in mind. One of the highlights of this year was creating our Mother’s Journal, something many of you had requested. Watching it come to life and seeing how it has resonated with moms navigating the joys and challenges of parenthood has been one of the most rewarding parts of this journey.
But behind the scenes, this year has also tested my ability to find balance. While growing Prep and Reflect, I navigated a full-length deployment, solo-parenting, managing everything at home, and still keeping this business moving forward. It wasn’t always easy—but it was worth every step. This season reminded me of the importance of reflection and organization in my own life, and it deepened my appreciation for the tools we’re creating to help others.
Looking Ahead
As we move into our third year, I’m excited about what’s ahead. We’re dreaming bigger, exploring new collections, and continuing to bring you journals and planners that meet you right where you are in your journey. Whether you’re looking for structure, reflection, creativity, or simply a little space to breathe, our goal remains to design products that serve you in meaningful ways.
A Heartfelt Thank You
None of this would be possible without you. To everyone who has purchased, shared feedback, recommended us to a friend, or simply cheered us on—thank you. Your support has kept this dream alive and growing, even through the hardest seasons.
Here’s to two years of Prep and Reflect—and to many more years of creating, planning, and reflecting together!
With love and gratitude,
Erin Waxenbaum
Co-founder, CEO, Prep and Reflect LLC
